Users will soon have a updated setting that allows them to cut down on the volume of AI-created videos appearing in their timelines. This move comes as the service disclosed that it now features more than 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global rollout. This development coincides with a surge in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site primarily display content made by AI. A significant portion of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the option to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its app labeled as AI-generated. In total, over 100 million media items are added to the platform daily, making clips made by AI a limited part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they view by using the “manage topic” setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the tool cover current affairs, clothing, cosmetics, and movement.
Platform Guidelines
Its policies require users to label lifelike AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI video that is unmarked can be deleted under its community policies.
In addition, the platform will henceforth add an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar AI literacy fund for experts and groups to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has justified its content review process, following controversy over plans to make redundant a large number of review team members in the UK. It is set to reduce hundreds of positions in its user protection department in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us work at speed.”
